Marketing Tips: How To Sell Your Home
Kachi Realty
Marketing Tips: How To Sell Your Home

Marketing Tips: How To Sell Your Home
If you want potential home buyers to fall in love with your house, they first have to know it’s for sale. This is where a strong marketing plan comes into play, which not only publicizes your property but gives people a preview of your home before they get there.
A Picture Is Worth A Thousand Words
Regardless of whether your home is to be featured online, in a REALTOR’S® publication or paid advertisement, quality photos are a must. You must capture your home’s best qualities in each image. Take a photo of the front and back of the home, along with interior photos of every room. Try various angles and lighting situations, which gives you the opportunity to choose the best shots.
When photographing any part of your home, make sure that it’s spotless. Home buyers, especially those with children or pets, would love to see a yard. If your house has a lot of room to run, showcase it in photos. If you live in a condominium or townhouse, emphasize nearby activities that offer family fun. This may include a swimming pool, recreation center, tennis court, etc.
When you present your photos to the REALTOR®, he/she will use them to pique the interest of potential buyers. If a buyer likes the photos, their next step will be to schedule a tour of the home. Hence, the right photos are invaluable when selling real estate.
Sign Here
Believe it or not, one of the best marketing strategies is free. By placing a sign in your yard, you will let anyone driving by know that your home is for sale. Even if you live in an area that does not get a lot of traffic, a passerby may notice the sign and tell someone they know who is in the market for a new home. Your REALTOR® will likely provide you with a sign, which should be placed in a visible area of your lawn. You can also place a sign in your window or on your front door. Be sure to check with your local community association, if applicable, regarding placement and permission for this type of sign.
Paid Advertisements
Many REALTORS® advertise their listings in local real estate publications, their business Web site and even the occasional ad in the newspaper. Depending on the terms of your listing agreement, you may be able to continue advertising the home independently. Check with your REALTOR® about their commission policy if you sell the house yourself.
If you decide to advertise yourself, try the local newspaper first. People looking to move into your area will likely be browsing the newspaper for real estate ads. Keep in mind that it’s not just newcomers who may be looking to buy a new home. Perhaps an empty nester is looking for a smaller abode or a growing family is looking to upgrade to a larger house, so don’t discount locals as potential buyers.
Hold An Open House
If you want potential buyers to fall in love with your home, invite them in to see what it has to offer. An open house allows for anyone to simply drop in, with or without an appointment, to tour the home. In some cases, a successful open house may result in an offer or possibly multiple offers that same day. You can advertise an open house with signs in your yard, posting a notice on local bulletin boards and by utilizing free or paid ads online and/or in your local newspaper.
In most cases, your REALTOR® will schedule the open house and will help answer questions from potential buyers. If you are still living in the home, the date and time should be convenient for you, but also a day that would be convenient for others. For most, the weekend is a good time and most open houses are an all-day event.
For the best approach at a successful marketing strategy, confer with your REALTOR®. Successful agents know their markets and what will likely be the best approach to selling your home. Don’t be afraid, though, to offer your input and ask questions as you develop your marketing plan.
Useful Information from Kachi Realty LLC

WAYS TO GO GREEN IN THE KITCHEN Start a garden. Whether you opt for a full-out vegetable garden or a small window of fresh herbs, the taste of freshness will be unmistakable! Shop locally! Visit local farmers markets or choose locally produced produce whenever possible. Bring your own bags when you visit the grocery store. Switch to energy-efficient light bulbs. Save time and energy by cooking a double portion and setting half aside in the freezer for a quick meal at a later date. Get energized and leave the appliances alone. Whenever possible, mix and beat ingredients by hand, cook multiple items at the same time, and avoid washing dishes unnecessarily. Use energy-efficient appliances such as the slow cooker or toaster oven, which can use up to 30% less energy. Be aware of energy wasters such as excessive pre-heating or simmering. Ditch the wraps (such as saran wrap or foil) and make the switch to reusable containers for lunches and leftovers. Put a lid on it! Did you know that cooking with lids could save up to three times the energy? Keep all that steam inside the pot for a more energy-efficient (and faster!) meal. Go fresh—say goodbye to excessively packaged foods, which are often produced using processes that are harmful to the environment. Cooking meals from scratch using fresh ingredients is not only healthier, it’s often less expensive and better for the environment. Decide what you are looking for before you open the fridge, and never keep the door open longer than absolutely necessary.

Water Features For Your Yard A water feature can make a major change in your yard, and there are plenty of different ways to go about adding one. From a simple and small fountain to a koi pond or waterfall, you can use water to create a peaceful sense of a real escape from life in your yard. Small Water Features For small yards or for those looking to add something simple, a basic fountain is easy to add. They come in a variety of types, shapes, and sizes and can fit into any landscaping. Your fountain can be a centerpiece for the yard or can be placed near the patio. You can even get a small tabletop fountain for the patio table. Most fountains are easy enough to install by yourself. They use a pump system that circulates the water and keeps the fountain running. Follow all of the instructions for set-up, use, and care that come with the fountain and you can enjoy the sound of trickling water for many years to come. Adding A Pond A pond is a really eye-catching and special addition to any yard. You will need some space for it, but even smaller yards can manage one. Koi ponds are a very popular choice, as the fish are lovely and create an ambience in the yard. They fit in well with any sort of Japanese or other Asian landscape design, but really extend into other styles as well. Make sure your pond has a system for keeping the water circulating and clean; standing water can become a breeding ground for mosquitoes, and it can get quite dirty over time. It’s best to have a professional install the water system for your pond. Waterfalls You may not be able to have Niagara Falls in your yard to enjoy, but you can get a waterfall added as a feature of your yard. These can be falls that descend over a rock wall, a small stream that runs over consecutive drops in a sloped yard, or something in a corner where water falls down into a small pond. A waterfall adds the sound of moving water to the air all the time. Be sure you have proper drainage for the water system. Water features are a beautiful addition to any yard, and your imagination is really the only limit. Many professionals can help you to design the water feature that is right for your yard and your needs.